Out of the ENTIRE creative process, I think brainstorming with Chris and bouncing ideas around with him, is my favorite.
Often times, we do a great and fun job going back and fourth, where we take each other’s idea, and build upon it, then pass it off to the other, and build upon it again.
And it’s just a good form of synergy, where our combined efforts and creativity make something better than either of us could have done on our own… and it’s a great (and fun) thing.
I think a lot of times, when anybody who does anything creative-related, that sometimes it’s easy to get caught up in some form of repetition, even if it’s not necessarily what you seek or enjoy.
Brainstorming ideas is that nice little moment, where you get to venture, with less realistic restraints like time, practicality, resources, ability to execute, etc.
It’s the moment I feel like you get to really touch the face of raw imagination and raw creativity, without the limitation of “It can’t be done because….”
Think about “What Would Be Awesome” before thinking about “What Is Possible”.
I think that’s what we do, and I think it works.